‘One-Button’ Technology Originally Developed for Video Forensics Finds New Civilian Purpose Enhancing Video From Mobile Phones, Digital Cameras and More
September 24, 2007 – San Diego, Calif., DEMOfall 07 – MotionDSP™ (San Mateo, Calif.), an emerging leader in digital video technology, today announced a new consumer service called fixmymovie.com, where video from any source can be dramatically enhanced with one-button, online simplicity.
Using technology originally developed for high-tech intelligence applications, fixmymovie.com employs MotionDSP’s own cutting-edge video enhancement solutions and applies them to user-generated content. Examples can range from irreplaceable video of a baby’s first steps to breaking news captured with a mobile phone.
Fixmymovie.com can take any video file from a mobile phone or digital camera and make it better. FixMyMovie’s suite of automatic enhancements improves overall resolution, corrects for poor lighting conditions and removes the blockiness and other artifacts that ruin most mobile phone and low-end digital camera videos. The service was launched at the DEMOfall 07 conference and has been called ‘the gold standard for video enhancement’ by pre-briefed analysts and press.
Regardless of source, fixmymovie.com enables any video to look its best, all with the simplicity of one-button operation – just click and your video will be uploaded, enhanced and displayed. Then, you can share it, embed the improved video on your blog, Facebook® or MySpace® page, or download it for posterity.
Fixmymovie.com is one of the first public sites to utilize Adobe’s newest version of Flash® for video encoding, which incorporates support for H.264 video – the latest-generation video format. In addition to H.264 Flash, enhanced video clips are available for download to Microsoft® Windows® PCs as a WMV file, Apple® Mac® computers, as well as iPod® or iPhone® through QuickTime®, as well as Adobe® Flash for online services such as YouTube®.
MotionDSP is already recognized worldwide for its Ikena™ software product family, which ranges from Ikena Workstation–a laptop-based video forensic tool for the security market–to Ikena Web, a scalable Web service for carriers and Internet video sites which can enhance tens of thousands of user-generated videos per day.
“Fixmymovie.com is the ideal platform to showcase MotionDSP’s unmatched video enhancement solution,” said Dr. Sean Varah, CEO of MotionDSP. “This new service brings video enhancement technology previously reserved for government intelligence and video forensics into the hands of any consumer. No one carries a video camera with them all the time, and we frequently capture life’s most important moments on a mobile phone or digital camera. Using fixmymovie.com, anyone can enhance the video from these devices with push-button simplicity and make them look their absolute best.”
“Fixmymovie.com is a great new service that will make mobile video more compelling to consumers,” said Chris Shipley, executive producer of DEMO. “I was impressed with how simple and user-friendly MotionDSP has made video enhancement – its technology is unique and should prove to be a great new tool for dramatically improving low-end video.”
During the consumer beta, Fixmymovie.com allows for free enhancement of video clips smaller than CIF resolution (352×288 pixels) and less than 20 megabytes (almost any video from a mobile phone or digital camera fits these requirements). Further details may be found at http://www.fixmymovie.com.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com
About MotionDSP
MotionDSP is an emerging leader in digital video enhancement. MotionDSP’s next-generation technology enables Internet video sites and mobile carriers to vastly improve the quality of video captured by consumer video devices such as mobile phones and webcams. The company’s new demonstration site for consumer video enhancement may be found at www.fixmymovie.com
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MotionDSP and Ikena are trademarks of MotionDSP, Inc. All other trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged.
Editor’s Note: Images and logos are available from MotionDSP’s public relations counsel, with a subset available on the company website.
PR Contact
Kelly Brieger
650-704-1748
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